Measure performance against objectives and make changes to the marketing mix that deliver improved results.
Develop competitive intelligence and proactive plans to guarantee success.
Evaluate internal teams, agencies, and other parties. Implement training and development plans.
We successfully teamed up with R Squared Consulting on several projects. Ivan combines an impressive amount of professional experience with an extraordinary ability to bring out the best in people that work with him.
Ivan is extremely knowledgeable in his field. He taught me so much about developing marketing strategy. I would love the opportunity to work with him again someday.
Ivan is an insightful, results driven marketer with a firm grasp of brand development as well as an understanding of the entire marketing mix.
Ivan has 20 years experience in leading marketing departments at large and small companies across a variety of industries. His employers include the Procter & Gamble Company, Office Depot, and ADT. Some of his accomplishments include new product launches in the US and Latin America, successful turnarounds of technology and service businesses, and various marketing department reorganizations.
We optimize your marketing spend to ensure the best possible outcome for your business. Have you ever heard the saying "I know half my marketing is not working, I just don't know which half?" We help you figure that out. From setting the right KPI's to determining the impact of each element of your plan on the bottom line, we provide the analytical horsepower you need to succeed.
We want to give you the time and guidance you deserve. Whether you are just starting out, or need to relaunch a mature business, we can develop the right approach and deliver the desired results. Let's get started!
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